Rad Basics Cuff Sweats verishop Why perfect

Why perfect

Named for the person who holds this brand steady — my business partner Carmen — the Carmen Lo Hiker is built the way she moves through the world: resilient

this shoe is here to meet you where you are—and take you where you want to go

my intention is to shatter that monolith of what black people are shown as doing in the mainstream

One Tree Planted for Each Beanie Sold

Rad Basics Cuff Sweats verishop Why perfectEarly images growing up were flooded by tv. I was born in the 80s and I have vague memories of that time. One of the things we did with my father, when it was just my brother and I, was watch wrestling. Saturday nights. Religiously. Every now and then, a wrestler would be interviewed off screen, and young, impressionable me saw clothing. Foreign looking clothing. California wrestlers in Zimbabwe in the 80s were foreign. Sweatpants, high water, meaning